Established in 2022, as an international whisky and spirits zone, AFC Whisky & Spirit World has devoted itself to creating a quality business platform for global spirits companies and buyers that combines display and communication.
In what way does the booming whisky trend become the new growth engine of alcohol industry in the domestic market?
Why has single malt whisky rapidly burst onto the public scene?
The importance and future trend of the night-time economy nationwide
How does trendy drinks lead the new generation to become the main force of alcohol consumption?
The future development and innovation module of Chinese Baijiu
Classic cocktails collide with creative cocktails
ANUFOOD China “Whisky & Spirit World” organised by KOELNMESSE partnering with Bar Constellation
Meet with industry experts to unlock the fascination of whisky
Organisers and supporters
|
|
|
|
|
|
|
|
Special Acknowledgement to Bar Constellation
 |  |  |  |
Event Agenda
| 13:30 - 14:00 | Sign in & Networking |
| 14:00 - 14:15 | Event opening / Welcome address by organisers and supporters |
| 14:15 - 14:30 | Strength and breadth of the UK wide whisky industry By Mr. STUART DUNN, Head of Food & Drink Trade, Department for International Trade | British Consulate-General Shangha |
| 14:30 - 14:45 | The development trend and business potential of the night-time economy nationwide By Mr. YE Dingyuan, Chairman, Shanghai Bar Association |
| 14:45 - 15:10 | A true story from Baijiu| By Mr. Fengguo Zhang, Vice president & chief engineer, GUOJING Group |
| 15:15 - 15:55 | Latest Flavour Trends & Incubation of Pop-up Fashion Drinks By Mr. OUYANG ZHIAN |
| 15:55 - 16:10 | Growth of Irish Whiskey in China By Mr. Will Gallagher, China Market Specialist, Bord Bia - the Irish Food Board |
| 16:10 - 16:25 | Scotch Whisky Export to China: Trends And Insights 2022 By Ms. Tiffany FU, Consumer Head, China, Scottish Development International |
| 16:25 - 17:05 | Classic Cocktails "OG" To Present Whisky & Classic Cocktail By Mr. KIN SAN |
| 17:05 - 17:30 | Food & Drinks pairing By Mr. LOUIE XU |
| 17:30 - 18:00 | Tasting and communication & buffet |
Invited Bartenders and Industry Experts
 |
|
|
Strength and breadth of the UK wide whisky industry By Mr. STUART DUNN | The development trend and business potential of the night-time economy nationwide By Mr. YE Dingyuan | A true story from Baijiu By Mr. Fengguo Zhang |
 |  |  |
Latest Flavour Trends & Incubation of Pop-up Fashion Drinks By Mr. OUYANG ZHIAN | Growth of Irish Whiskey in China By Mr. Will Gallagher | Scotch Whisky Export to China: Trends And Insights 2022 By Ms. Tiffany FU |
 |  | |
Classic Cocktails "OG" To Present Whisky & Classic Cocktail By Mr. KIN SAN | Food & Drinks pairing By Mr. LOUIE XU |
Due to the epidemic prevention policies, Mr. STUART DUNN, Head of Food & Drink Trade, Department for International Trade | British Consulate-General Shanghai, Mr. YE Dingyuan, Chairman, Shanghai Bar Association and Mr. Fengguo Zhang, Vice president & chief engineer, GUOJING Group unfortunately cannot attend this event, they will attend the ANUFOOD China 2023 in May in Shenzhen and share more industry trends with us.
Event Sponsors
 |
|
|
|  |  |
 |  |  |  |  |  |
 |  |  |  |  |  |
 |  |  |  |  |  |
Event Review
 |  |  |
 |  |  |
 |  |  |
 |  |  |
 |  |  |
 |  |  |
 |  |  |
 |  |  |
 | Contact usKoelnmesse (Beijing) Co., Ltd. Shanghai Branch Ms. Mia Liu |
