New date! New venue! Anuga Select China 2024 is set to unveil the spectacle from 24-26 April in Shenzhen, China

Anuga Select China 2024 is set to unveil the spectacle from 24-26 April in Shenzhen, China

Anuga Select China 2024 is scheduled to take place from 24-26 April 2024, at the Shenzhen Convention & Exhibition Center (Futian). With an unwavering commitment to ensuring utmost convenience and satisfaction for the esteemed exhibitors and visitors, the organisers have chosen this impeccable venue situated in the heart of Shenzhen's bustling Central Business District. This strategic location not only offers improved facilities but also boasts excellent transportation options for swift and seamless access, further enhancing the overall experience for all participants.

Organised by Koelnmesse, China Chamber of Commerce of I/E Foodstuffs, Native Produce and Animal By-products (CFNA) and the Shenzhen Retail Business Association, Anuga Select China 2024 is set to span 40,000 sqm and attract over 800 exhibitors and more than 30,000 trade visitors from all around the globe.  This highly anticipated event showcases an impressive array of products representing the entire food and beverage industry chain, including sweets & snacks, meat, dairy products, fine food, seafood & frozen food, plant-based & healthy food, coffee & tea, drinks (alcohol & non-alcohol), F&B technology and catering services & technology. In addition, SIGEP China will be held in parallel as the satellite fair of SIGEP – Europe's largest bakery and coffee industry event.

As the foremost international fair strategically targeting the F&B market in Southern China, Anuga Select China has gained the trust and recognition of an ever-growing number of F&B enterprises and brands worldwide over the year. Through its extensive market cultivation efforts in Southern China and the Greater Bay Area, it has emerged as an exceptional opportunity and the preferred platform for global food and beverage enterprises to delve into the market, as well as to forge deep connections with China’s F&B industry.

Starting from 2024, the show will be officially rebranded from ANUFOOD China to Anuga Select China under Anuga's global strategy, bringing more high-quality companies and brands to the Chinese market. Anuga, a well-established brand since 1919, is highly regarded and favoured by nearly 12,000 global premium suppliers in the food and beverage sector. It has gained recognition in more than 110 countries and regions and continues to receive acclaim from over 350,000 trade buyers worldwide.

An unprecedented global brand presence holds tremendous potential for capturing the interest of the global food and beverage industry. Leveraging Anuga's exceptional global prowess, Anuga Select China is primed to allure an even larger array of distinguished food and beverage companies and brands to the city of Shenzhen, China.

Chinese Market makes rapid recovery, as in 2022, the total value of merchandise imports and exports in China amounted to approximately $5.84 trillion, surpassing $5.5 trillion for the first time. Leading the nation in foreign trade, Guangdong province achieved a record high of $1.15 trillion in import and export value, accounting for 19.8% of the country's total.

With the accumulated buyer resources from both catering and distribution channels, ACH 2024 aims to focus on the development of trendy sectors, including Meat & Meat products, Organic & Plant-based options, Ready to cook / eat / heat meals, Trendy Drinks (both alcoholic and non-alcoholic). From now until  September 30, 2023, booth bookings are eligible for a 10% discount on the early bird price. More favourable policies and customised services are also availabe upon enquiry.