Shenzhen, China 25-27 July 2022

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Virtual+ Glam Taste Xperience

ANUFOOD China 2022 will demonstrate you a brand new themed "Virtual+ Glam Taste Xperience", a true integration of theme, digital and exhibition.

  • Date: 25-27 July, 2022
  • Location: Hall 1, Shenzhen World Exhibition & Convention Center
  • Organizer: Koelnmesse (Beijing) Co., Ltd.
  • Partners: Exhibitors from Korea Organic Farming Association

Why Glamping?

ANUFOOD China

Stuck within the country's borders due to travel restrictions, generations Y and Z in Greater Bay Area increasingly adopt the new idea of GLAMPING, a portmanteau of "glamorous" and "camping", which delights their vacation woes with new experiences away from the crowded territories.


ANUFOOD China 2022 will demonstrate you a brand new themed "Virtual+ Glam Taste Xperience", a true integration of theme, digital and exhibition.

ANUFOOD China ANUFOOD China


Travel Restriction Is Your Concern? Go Digital!

Increasing demand of digital exhibition becomes an upcoming trend for trade fair due to the interactive restrictions the business world encountering. With carrying the success in 2021,ANUFOOD China 2022 upgrades the Virtual Plus Programme to "ANUFOOD China 2022 Virtual+ Glam Taste Xperience" to integrate both pre-show online platform for product showcasing and e-networking, empowering traditional on-site zone with new theme of Glamping.

For those overseas exhibitors who are unable to attend the show in person due to travel restrictions, their products will be "parachuted" into the "Virtual+ Glam Taste Xperience" Zone to create a scenario-based product display, thematising, conceptualising and vividising food and beverage products. F&B players are able to log on to the online platform to browse exhibitors' and product information before the show, at the same time further connect with brands "on cloud" for instant communication. Sign up for an immersive experience in the "Virtual+ Glam Taste Xperience" Zone on the show floor, gain much fun and topical interactions to satisfy the curiosity of food and beverage seekers.

Virtual+ Glam Taste Xperience

Caravan Area
To leave urban housing behind and experience a moment of freedom on wheels

Tented Camps Area, Picnic Area and Garden Area
To chill & relax and eat under the roof, a modern urbanite's playground with artificial nature under the roof and authentic food across the globe

Central Tarp Area

To know brands' introduction and its products, to discuss with industry experts: How to live a fashionable lifestyle like Generation Z? How to develop glamping in China? You can chat with people from food and beverage field about the glamping cuisine list, homemade food and DIY cocktail.

ANUFOOD China


More to discover...

Visit Virtual+ Glam Taste Xperience on-site and get your own "Global GlamTaste Collection Guide" and help yourself to find out more about glamping and gourmet, and experience the exciting activities, amazing tour and gain fabulous gifts.


ANUFOOD China

Contact us

Koelnmesse (Beijing) Co., Ltd. Shanghai Branch

Ms. Melody Hou
Tel.:
+86 21 6390 6161-818
Fax:+86 21 6390 6858
melody.hou@koelnmesse.cn



Go Glamper, Be Winner
Get your own "Global GlamTaste Collection Guide" and be an awesome "Virtual+Glam Taste Xperience" player!

STEP 1
Event pre-launch period (1 June-24 July, 2022)
Post or forward any content about "Virtual+Glam Taste Xperience" on one Social Media Platform (e.g. Facebook, TikTok and WeChat Moment Ad), tagged with #AFC and get a
"Global GlamTaste Collection Guide" for free on-site ANUFOOD China 2022.

STEP 2
Event period (25-27 July, 2022)
Bring the
"Global GlamTaste Collection Guide" to visit on-site "Virtual+Glam Taste Xperience" Zone, take photos and post on one Social Media Platform (e.g. Facebook, TikTok and WeChat Moment Ad), to redeem a limited edition souvenir on-site.

STEP 3
Look for global gourmet from "Global GlamTaste Collection Guide" and visit the brands' booths of interests, and gain additional chance for a myterious souvenir.

STEP 4
Visit the brands' booths of "Global GlamTaste Collection Guide" and initiate instant message or video call to at least 3 different brands to gain an extra chance for a myterious souvenir.