Taste the globe, energizing Southern China’s food market - ANUFOOD China 2020 is ready to open up business opportunities for participants

l Well-known enterprises hail and booth sales are booming

l Chef Table Chengdu had a successful closure while next stop in Shanghai is expected to receive more attention

l Industry experts gather at seminar at Anuga and draw blueprints for industrial development

As one of the world’s leading exhibition organisers, and taking advantage of shared expertise and resources from successful affiliated events - Anuga - the world’s largest food trade fair in Cologne, Germany, ANUFOOD China, established by Koelnmesse gradually becomes a strong component of the global competence in Food. This year, ANUFOOD China will celebrate its debut at Shenzhen World Exhibition & Convention Center in Shenzhen, China from 15 - 17 April 2020. The exhibition is poised to establish a comprehensive trade platform covering the food and beverage market in Southern China.

Well-known enterprises hail and booth sales are booming

Over 700 exhibitors and more than 15,000 visitors are expected within 20,000 square meters for this grand industrial event. Positive responses are constantly received from well-known enterprises since the beginning of ANUFOOD China. Exhibitors and pavilions from Germany, Italy, Belgium, Poland, Czech, Turkey, Cyprus, U.S.A., Argentina, Uruguay, Ecuador, Singapore, Malaysia, Vietnam, China Hong Kong, China Taiwan have confirmed their participation. Food and beverage manufacturers, importers, distributors, catering industry equipment and service providers, as well as overseas trade agents have shown their great initiative to join ANUFOOD China 2020.

Chef Table Chengdu had a successful closure while next stop in Shanghai is expected to receive more attention

Chef Table – the newly designed value-added activity with unique experience for communication and cooperation is dedicated to participated exhibitors by ANUFOOD China 2020.

The first Chef Table had a successful closure on 27 August in Chengdu, with strong support from GAGGANAU Chengdu, well-known chef Lance Yu and premium food materials provided by participated brands, invited guests had tasted delicacy and experienced the miracle of “from country of origin to dinning table” and explored business opportunities with suppliers.

During the activity, high-quality food materials from Ireland, Brazil, Uruguay, and Finland are selected, pairing with condiments with local characteristics of China, the United States, and with integration of fine food from Peru to present exquisite delicacy. The event has occupied an area of over 530 square meters in GAGGANAU Chengdu with its elegant decoration and independent wine tasting space in German style, provided an excellent communication occasion for exhibitors and importers, distributors and invited quality buyers from hotels, restaurants. Full coverage of the industry media and live streaming increased exposure opportunities for brands and products, helped brands to expand local market channels, at the same time introduced more new products and new frontier trends to the market.

The next Chef Table will be held in November in Shanghai and take you to explore the cuisine and business opportunities.

Industry experts gather at seminar at Anuga and draw blueprints for industrial development

The food industry seminar themed “Are you ready for a different South China market”, organised by Koelnmesse and co-organised by Global Union and Meat International Group, will provide a platform with much insights for industry participants to communicate with each other during Anuga. On October 7, 2019, topics such as the importance of entering South China’s market for imported food and analysis of opportunities in China’s meat market will be addressed.

The session “the importance of entering South China’s market for imported food” will introduce the market in Southern China by focusing on the market size, the characters of consumption market in the food sector, top 10 cities of import value, best-selling product categories and suggestions on sales channels and promotion.

The theme “opportunities in China’s meat market” will cover topics including the development of China’s market for imported meat, market trends for meat supply and demand sectors in China and the opportunities in the market for imported meat and the potential impact on global meat suppliers.

The world-renowned 9+2 world super city cluster in the Guangdong-Hong Kong-Macao Greater Bay area was officially incorporated into the national strategic development plan in February 2019. According to the national plan, by 2035, the Greater Bay Area will be fully established to an international first-class and high-quality living circle with innovation as the main economic support. This national strategic development plan will also bring huge market opportunities for the whole food and beverage industry in Shenzhen, which bring great confidence for ANUFOOD China 2020 to provide a broader platform and more market opportunities for enterprises in the industry.

To learn more about ANUFOOD China – powered by Anuga, visit www.anufoodchina.com.

Koelnmesse - Global Competence in Food and FoodTec:

Koelnmesse is an international leader in organising food fairs and events regarding food and beverage processing. Trade fairs such as the Anuga, ISM and Anuga FoodTec are established world leaders. Koelnmesse not only organises food trade fairs in Cologne, Germany, but also in further growth markets around the globe, for example, in Brazil, China, Colombia, India, Italy, Japan, Thailand, the United States and the United Arab Emirates, which have different focuses and contents. These global activities enable us to offer our customers a network of events, which in turn grant access to different markets and thus create a basis for sustainable and stable international business.

Further information is available at: www.global-competence.net/food/