New Trends

The installment of the new exhibitor segment will help ANUFOOD China to represent the F&B industry from food processing and packaging all the way to the final products. Especially Food-technology has always been a hot topic in the Guangdong-Hong Kong-Macao Greater Bay Area (GBA). The GBA remains the top position of the latest half year national GDP chart at 5.723 trillion RMB with a healthy YoY growth rate of 13.0%.

Plant-based Foods Zone

Care for environment sustainability and personal health both contribute to the fast development of plant-based foods in the recent years with many brands emerging already in the market. The Plant-based Foods Zone is the answer to this particular industry trend in the region.

The idea is welcomed by brands in the sector such as Green Common, the plant-based food supplier of Starbucks who also sponsored Chef Table, ANUFOOD China’s latest held pre-show tasing & networking event on July 29, 2021.

Tea & IP Foods 
Tea-based drinks or simply as “new tea” usually composed of tea plus fruits, cream, snacks and flavor additives is becoming hot especially in South China.China Tea Marketing Association and Frost & Sullivan Research & Consulting Firm predicted that the new tea market in China will witness a CAGR growth of over 30% by 2025. Meituan, the food delivery app’s data in 2021 showed Guangzhou and Shenzhen ranked in top among the 15 cities in terms of new tea annual orders. To give a glance on the popularity of tea-based drinks in South China, the quantity of order in Guangzhou was almost 4 times the quantity of order in Beijing.

In addition to new tea, IP licensing on food has even been developing well on the national level. 

2020 Annual IP Licensing White Paper showed in 2019 the retail revenue has logged at 99.2 billion RMB with a YoY growth rate of 15.9%. Licensing on food is the 3rd largest sector at a 12% proposition, making itself an important pillar of the business.

Dynamic markets of new tea and huge demands of cross-branding have gradually cultivated a new business model among individual brands and ANUFOOD China will bolster this vitality to a new level. Combination as such is also a concrete response to the visitors’ expectation surveyed both onsite and the after the 2021 edition of ANUFOOD China.


Contact:

Ms. Jane Wu 吴静华
Tel.: +86 21 6390 6161 ext. 820
Fax: +86 21 6390 6858
jane.wu@koelnmesse.cn
Ms. Nickel Tsui
Tel: +852 2511 8126
Mobile: +852 5707 5738
n.tsui@koelnmesse.com.hk